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My Time on 97.7 KRCK in Palm Springs
by Alex Cosper
After working on the air at Energy 92.7 in San Francisco I moved to the
Palm Springs, CA area in the summer of 2006 to be Program Director and Midday
Air Personality at 97.7 KRCK. I only wanted to do it for a short period from
the beginning because I had already made plans to return to Sacramento in the
summer of 2007.
The radio station is located in Palm Desert. Before I got there it was a "rock
of the eighties" station that mixed modern rock with arena rock, but the station
never made a ratings impact. So right before I arrived the format was switched
to contemporary hits and the station suddenly made news in the market. It was
fun working with morning man Dave Skyler, who I had worked with at KWOD and WLUM.
In December of 2006 I resigned from the station and moved to the San Diego area
to enjoy some nice ocean scenery for five months. I returned to Sacamento in
June 2007 in which I launched Playlist Research and began working as a web
designer for other sites.