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Sacramento Radio Voices
by Alex Cosper

Take a virtual tour of Sacramento at SacTV.com

see KZAP, KSFM, KWOD, SF radio, Sacramento Music Scene, SacLive

After working in radio for many years in San Francisco, Sacramento, Milwaukee and Palm Springs, I decided to share my experiences by writing about them. In the process and I wrote about the many talented radio people I worked with. Then I started thinking of all the people I hadn't worked with but thought made a nice contribution to the airwaves. So I started a bigger project called "American Radio History" to document radio history in cities around the country.

Sacramento Radio History was a fun project because I know a lot of the personalities. I started listening to Sacramento radio in 1973 when I was 11 years old, writing down the news from KFBK and constructing a handwritten newspaper for my parents. In 1974 I became interested in top 40 music so I started listening to KROY and KANDIE. By high school in the late 70s FM radio was becoming big thanks to improved technology so I started listening to KZAP, Earth Radio, KROY FM amd K108.

In 1984 as a Communications major at Sac State I had my choice of interning at news station KFBK, country station KRAK AM or top 40 station KWOD, which is what I chose because I was familiar with the format. FM 102 dominated the format in the 80s and 90s but KWOD did well as a competitor in the 80s. Then in 1991 KWOD switched format fromtop to Alternative and I became Program Director. Read the rest of the story here.

So here's what I came up with for Sacramento Radio History: a huge body of research that dates back to the beginning of radio. Read it at Playlist Research.

© Alex Cosper. All Rights Reserved.